Radisson Hotel Group has introduced a new wellbeing initiative designed to help travellers achieve better sleep. The “Revitalize Rooms” programme is now available at selected Radisson properties across Europe, offering guests access to advanced air purification technology during their stay.
The new initiative introduces Biow E-OX devices from sleep-tech company Biow, which guests can request in advance. These devices are currently available at the Radisson RED Liverpool, Radisson Collection Royal Hotel in Copenhagen, Radisson Blu Hotel Madrid Prado, and Radisson RED Madrid.
Engineered to support the body’s natural recovery processes, the Biow E-OX devices purify the air by eliminating harmful nanoparticles and emitting negatively charged ions. These ions, which can be absorbed through the skin and lungs, are said to contribute to improved sleep and enhanced respiratory health.
The device can also emit either red or green light (red light is known to support collagen production, while green light may help reduce stress).
Cristina Serra, Global Senior Vice President Brand and Experience, Customer and Marketing Strategy at Radisson Hotel Group, commented; “A good night’s sleep is vital to every guest’s experience at a hotel. For many, it is the defining factor in the quality of their stay. Together with Biow, we are determined to tackle the problem of away-somnia and are delighted to introduce Revitalize Rooms to deliver a new era of wellbeing technology to our guests.”
Biow’s Founder and President, Pedro Llana, added; “Our partnership with Radisson Hotel Group takes rest to a whole new level: transforming every night into a regenerative experience.
As traveller wellbeing becomes a central focus, initiatives like this show how the hospitality industry is adapting to meet the evolving needs of modern guests.
